Last Updated: October 13, 2026
This Privacy Notice for Prytchara Ltd (doing business as The Local Vibe App) ("we", "us", or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have questions or concerns, please contact us at hello@prytchara.com.
What personal information do we process? When you visit, use, or navigate our Services, we process personal information depending on how you interact with us, including names, email addresses, usernames, passwords, device data, location data, camera access for QR check-ins, and transaction data via Stripe.
Do we process any sensitive personal information? We do not process sensitive or special category personal information.
Do we collect information from third parties? We do not collect information from third parties other than standard login verification when using single sign-on (such as Google Authentication).
How do we keep your information safe? We use organizational and technical security measures (such as Google Cloud/Firebase security protocols and TLS encryption). However, no electronic transmission over the internet can be guaranteed 100% secure.
What are your rights? Under UK GDPR and the Data Protection Act 2018, you have rights to access, correct, port, or erase your data, as well as withdraw consent for location/camera access at any time.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information, or participate in platform activities.
If you use our application, we may collect the following data with your permission:
We automatically collect certain technical data when you visit the Services, including your IP address, browser characteristics, operating system, language preferences, device name, and usage logs.
We process your personal information for purposes including:
Under UK GDPR and the Data Protection Act 2018, we process your personal data under the following legal bases:
We share data with third-party service providers who assist in operating our platform under binding data processing agreements:
We use essential cookies and local storage technologies to maintain authentication sessions, remember user preferences, and safeguard platform security. We also use Google Analytics (through Firebase) to understand how the app is used. This is optional and only switches on if you tap Accept on our cookie banner. You can change your choice at any time in the app under Settings, Analytics Choice. See our Cookie Policy.
Our app includes AI features (such as writing help and summaries of comments) powered by Google's Gemini. Text you enter, and comments included in a summary, are sent to Google to generate a response. Please do not enter sensitive personal information into AI features. We limit how often each person can use them.
If you choose to register or log in using third-party single sign-on (such as Google Authentication), we receive basic profile information (such as your name, email address, and profile picture) to securely authenticate your account.
Our primary servers and operations are based in the United Kingdom and the United States. For international data transfers originating from the UK or EEA, we rely on the safeguards our providers offer, such as the UK Addendum to the standard contractual clauses or UK-approved adequacy arrangements.
We keep your personal information for as long as your account is active. If you delete your account in the app (Settings, Delete Account), we permanently delete your profile, posts, comments, messages you sent, check-ins, photos and, if you own a business, its listing and content, and we cancel any subscription. Deletion is immediate and cannot be undone. We keep only what the law requires: payment records held by our payment processor, Stripe (kept for tax and accounting purposes), and any reports of misuse you made, which no longer identify you.
We maintain comprehensive technical and organisational security measures designed to protect your data against unauthorized access, loss, or alteration. Access to your personal data is restricted to authorized systems and personnel.
We do not knowingly collect personal information from or market to children under 18 years of age. If we learn that personal data from an individual under 18 has been collected without parental consent, we will promptly deactivate the account and delete the data.
Under UK data protection laws (UK GDPR / Data Protection Act 2018), you have the right to:
Prytchara Ltd is registered with the Information Commissioner's Office under registration reference ZC230527.
You may submit requests by emailing hello@prytchara.com. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Because there is currently no uniform industry standard for recognizing Do-Not-Track (DNT) signals, our Services do not currently respond to automated DNT browser headers.
We may update this Privacy Notice from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page.
To review or update your personal information, open your profile settings in the app. To delete your account and data, use Settings, Delete Account in the app. You can also email hello@prytchara.com.